Grow your practice without becoming someone you're not
Marketing strategy for therapists, coaches, and wellness practitioners, from a clinician who grew his own practice from 2 clinicians to 9 and worked in corporate IT before becoming a therapist.
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2 → 9
Clinicians in his own practice
You trained to help people, not to write ads
Most clinicians were never taught how clients actually find a therapist. So marketing ends up feeling awkward, inconsistent, or out of step with your values, and your schedule shows it.
Your website gets visits but few inquiries
Referrals come and go with no system behind them
Your niche sounds like everyone else's
Social media feels like a second job
You're curious about AI but don't want to risk client trust
Who David works with
Solo therapists ready to fill their caseload with the right clients
Group practice owners who need steady referrals for a growing team
Coaches and wellness practitioners launching programs, groups, or events
Clinicians who dread self-promotion and want a way to be visible that feels ethical
Strategy for every part of how clients find you
Positioning and brand voice
Clarify who you serve, what makes you different, and how to say it, using David's four archetypes of wellness providers: the guide, the soother, the expert, and the agitator.
Four archetypes
The guide
The soother
The expert
The agitator
Website, search, and booking
Turn your website and Google Business Profile into a clear path from first search to first session.
Content and social media
A realistic content plan, including short-form video, that builds trust without taking over your week.
Systems, tech, and AI
Scheduling, intake, telehealth, and automation set up to run smoothly, plus ethical ways to use AI that protect confidentiality.
Offers beyond the session
Plan and launch groups, courses, retreats, and events, drawing on the experience of building Rouse Academy and its online summits.
Advice from someone who has done it himself
Founded Rouse Relational Wellness in 2021 and grew it from 2 clinicians to 9
Built Rouse Academy into a CAMFT-approved continuing education provider
Former corporate IT professional who built the tech behind his own practice
Writes and teaches on marketing for wellness professionals, from Google Business Profiles to TikTok
A practicing clinician who understands the ethics behind every marketing decision
How it works
A clear path from stuck to steady
01
Reach out.
Tell David about your practice and goals through the contact form.
02
Talk it through.
A conversation to understand where you are and where the gaps are.
03
Get your plan.
Clear priorities and recommendations matched to your time and budget.
A few practical questions
Do you only work with therapists?
No. David works with therapists, coaches, wellness practitioners, and group practices.
Is this therapy or clinical supervision?
No. Marketing consulting focuses on the business side of your practice.
Your work deserves to be found
Tell David where your practice is today and where you want it to go.
